Doshirak

Branding

Concept brand identity for a casual Korean restaurant chain built around banchan — side dishes, which are the heart of Korean cuisine. Doshirak makes the case that Korean food is more than BBQ, expressed through visual touchpoints across menus, packaging, and storefront design.

Doshirak storefront
Doshirak menu
Doshirak receipt
Doshirak bag
Doshirak chopsticks

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